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ST. PAUL, Minn.--(BUSINESS WIRE)--Securian Financial Group received five awards from the Insurance and Financial Communicators Association (IFCA). The company’s communications staff earned two Best of Show awards and three Awards of Excellence.
IFCA promotes the professional development of its members in life insurance and financial services communications.
“Clear communications are especially important in the financial services industry where our products are intangible and consumers need an explanation to see their value,” said Mark Hier, second vice president, Communications and Research. “Our staff uses a variety of media to successfully and creatively communicate Securian’s value proposition, products and services.”
For the third straight year, Securian’s internal United Way Campaign received a Best of Show award. This year, the theme was “Care Cab,” a take-off cable TV trivia show “Cash Cab.” Leslie Chapman, senior vice president and chief actuary, led the campaign, drove the Care Cab and asked her passengers questions about United Way agencies in the Twin Cities. Winning answers pledged money to the United Way. The weekly video installments were posted on the employee intranet and sustained momentum throughout the successful month-long campaign.
Securian’s Ovation Lifetime Income annuity rider launch also received an IFCA Best of Show award. The campaign included many components including a microsite with a series of videos with animated graphics that explain in clear terms how annuities work. Advisors credit the microsite content and videos for playing a large role in recent sales increases.
These Securian communications projects received IFCA Awards of Excellence:
Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the nation’s largest financial services providers, it is the holding company parent of a group of companies that include Minnesota Life Insurance Company and Securian Life Insurance Company, a New York admitted insurer.
DOFU – 10-2012
Insurance products are issued by Minnesota Life Insurance Company in all states except New York. In New York, products are issued by Securian Life Insurance Company, a New York admitted insurer. Both companies are headquartered in Saint Paul, MN. Product availability and features may vary by state. Each insurer is solely responsible for the financial obligations under the policies or contracts it issues.
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